Like it or not, it's a world in which network news programmers have no qualms about airing unverified cell phone video from just about anyone. As "news" and "reality" schedules expand, the dangers of a "misspeak" are ever greater. That said, it's also true that every interview presents an opportunity to build brand and reputation.
What does it all mean? Just this: being media-trained has never been more important. Let us show you how to package your message for maximum effect while maintaining control of every media interaction you face.